Hotel Tempus

Sales and Marketing There should be inclusion of efficient steering and controlled implementation of real-time information which can assist in relaying timely information from various market segments. Targeting and positioning of Hotel Tempus are based on workable strategies dependent on the nature of market segment. Corporate market segment seems to have the highest paying capacity, hence contributing the largest share of total revenue collection. The efforts taken should be focused on two subsets, namely, Non-Negotiated Territory Accounts and Negotiated National Accounts, which can enable maximum contribution to the revenue during weekdays. Location of Hotel Tempus within strategic regional towns gives it advantage over other competitors in attracting leisure groups, especially during weekends. Hotel Tempus can use long-stay segment to cater for the gap created by corporates during weekends. Field sales team would assist in identifying potential customers within this segment. Building of good and large conference hall within hotel’s premises would enable Hotel Tempus to charge its guests in attendance as well as those utilizing its accommodation facilities a premium price for its services. Premium can as well be charged within the events segment based on Hotel Tempus brand value and domestic recognition. Target market will be extended to encompass married couples with affluent backgrounds. Such a strategy would include those from mid-western countries, who always enjoy new dining experiences, entertainment and shopping. In running an international business, management is always recognized as a complex operation, which basically requires understanding of both the theoretical and the practical aspects, to operate it successfully. One of the marketing strategies that managers would use to remain relevant and competitive within the industry is technology and ‘servicescape’ they establish with intention to appeal to their customers. Research demonstrates that the level to which hotel venture is able to retain its customers, while coming up with ways of attracting new ones, directly influences performance and profitability of the venture. Equally, there exists compelling evidence that customer perceptions, emotions and feelings of particular new technology establishment will directly influence the relationship which develops between customers and organizations. But while there is a wide body of research on these variables and their effects on customer retention and loyalty, few, if any, studies have purposely dealt with branding serves as core variable within such settings; and the outcomes obtained will be used to elicit positive customer responses, particularly in developing positive perceptions, emotions and behavioral intentions that will go a long to reinforce customer retention and loyalty. Moreover, few empirical studies have assessed how factors related to marketing strategy innovations lead to uniqueness of service enterprises. This will affect overall performance and profitability levels of Hotel Tempus. Sales and Marketing Organization Structure Channels of Reservations Distribution performance of the hotel is based on channel mix which utilizes available active digital travel market. Presence of digital market ensures creation of transparency within hotel pricing structures since the industry wields competitive pressure on rates. This will create adequate challenge to management team, especially based on maintenance of profitable levels. Due to rapid growth in consumers’ use of mobile and social tools for travel shopping as well as booking, the hotel will enrich its IT department with new professionals to ensure full utilization of such communication tools. Consumers, such as Benjamin McGowan, would demand Hotel Tempus to use its voice-activated or map-based capabilities. This provides higher value tapping, which can be used to develop travel planning, at the same time monitoring available travel-specific search models. Social sites will be used as sales channels owing to customers’ current intense usage of such channels. Potential consumers often review popular sites, such as Facebook, so these sites should be used to provide potential channels for distribution. In such a set-up, travelers are capable of gathering information, while at the same time easily referring to other colleagues as well as suppliers to Hotel Tempus. Merchandizing role of search engines, mobile and social media tools need to be enhanced for the purposes of providing the hotel with commercial transaction platforms. One of the dominant themes within the market that consumers are familiar with is the case on discounted hotel rooms based on last-minute bookings. From strategic point, the hotels market penetration to product development and market development to diversification will be considered highly successful, finally making the organization one of market leaders in hotel industry. Creating a relaxed atmosphere with comfortable food unit in the setting of one billion populations, fast-growing economy with large number of service professionals will present major reason for business success in the field where old players still channel some products from overseas. This would help in implementation of the main strategy, quality food and services at competitive prices. It is necessary to understand the need of keeping updated with new trends and customer preferences within hotel industry. Food offered will be anchored by traditional menu sets ready in the market with powerful offer on French food known for purity and comfort for heart and soul. 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Notes on Phillis Wheatley Essays

Notes on Phillis Wheatley Essays Notes on Phillis Wheatley Essay Notes on Phillis Wheatley Essay perhaps thus nudging the reader to a more critical view of slavery or at least a more positive view of those who are slaves. Sable as a self-description of her color is a very interesting choice of words. Sable is very of the next line. Diabolic die may also be a subtle reference to another side of the triangle trade which includes slaves. At about that same time, the Quaker leader John Woolman was boycotting dyes in order to protest slavery. In the second-to-last line, the word Christian is placed ambiguously. She may either be addressing her last sentence to Christians or she may be including Christians in those who may be refined and find salvation. She reminds her reader that Negroes may be saved. The implication of her last sentence is also this: the angelic train will include both white and black. In the last sentence, she uses the verb remember implying that the reader is already with her and Just needs the reminder to agree with her point. She uses the verb remember in the form of a direct command. While echoing Puritan preachers in using this style, Phillis Wheatley is also taking on the role of one who has the right to command: a teacher, a preacher, even perhaps a master or mistress. What can be said is that the poems of Phillis Wheatley display not only classical quality but restrained emotion as well. Many deal with the Christian sentiments she learned from her masters. Often times, Wheatley uses classical mythology and ancient history as allusions, including many references to the muses as inspiring her poetry in a clear imitation of the great authors that she had studied earlier in her life. She speaks to the white establishment, not to fellow slaves nor, really, for them. This is most likely why individuals feel she was a traitor to her race. The perception of Wheatleys work changed over time. In its prime it was found to be profound that the writings of a black woman could add toward the notions that blacks were ntellectually inferior and incapable of being as equally influential as their white counterparts being disapproved. However, as time progressed, blacks began to treat Wheatleys poems as works of treason against her own race, even going as far as to call her an Uncle Tom or sellout. What must be understood is that the time period in which Wheatley wrote and the time period in which man individuals read her works are drastically different. It is generally individuals of later generations who feel that Wheatley was a traitor to her race for speaking so highly of the whites who enslaved her. Their error is not looking into the reality of the situation. Yes, it is unfortunate that Wheatley was taken from her homeland and shipped thousands of miles on an overcrowded boat to a new nation which she knew nothing of. The exception is that this is probably the worst part of Phillis Wheatleys experience as a slave. She had the opportunity t be well educated, and it is clear that her owners cared well for her. There is no doubt that she was well fed and well dressed. The Wheatleys certainly were not going to have her appear and travel as a representation of them in an unkempt appearance. Phillis certainly knew that there was a cruel and unfair side of enslavemt but she didnt experience it and that was showcased in her poems. It seems almost unfair to blame her for writing her opinions on the experience in slavery that she had. Instead of criticizing Wheatleys poems individuals should Just take them for what they are and learning from them. Each time period is filled with authors who have different points of view and different subjects that are important to them as writers. Rather than viewing Wheatleys works as an act of treason they what it was like for slaved during that time period. It is most likely that Whetley was not the only slave who did not have the typical slave experience and was afforded opportunities rare for the masses. On Being Brought from Africa to America is one of Phillis Wheatleys most discussed pieces. Her points of view are profound and her experience is rare. This is almost more of a history piece than a poem because it allows insight on every aspect of the experience of slavery. Although all may not agree with her views, it cannot be removed that her intellect and abilities reached far beyond her years and gave her works the resilience to transcend generations.